Hungary is Tenerife’s new target to promote its tourist offer
Creativity and innovation are the clue to get the most out of the 20,000 Euros budget the public entity “Turismo de Tenerife” has to promote the island as tourist destination in Hungary. This country is part of the emerging European countries in which the entity has focused its efforts to expand the tourist market. Poland received the highest amount of money with a 120,000 Euros budget to implement promotional campaigns, which will be centred in posters for travel agencies, advertisement spots in the media, internet banners, and street advertisement that will be placed all over the country.
The same promotional campaign will be developed in Hungary. Moreover, this year the authorities also developed a promotional strategy in one of the most important Hungarian travel magazines “Világjáró”, which consists on a ten pages article that will be published in the summer edition of this magazine. The publishing that will be focused in Spain, presents Tenerife not only as a “sun & beach” tourist destination, but also as a culture tourism destination revealing the cultural offer of Santa Cruz de Tenerife including its historic heritage, festivals, local gastronomy and more.
Finally, Turismo de Tenerife has got to an arrangement with the tourist operator Neckermann, to include in their homepage an advertisement that will invite users to visit the island.
