Brewing Company supports the XX Half Marathon ‘Santa Cruz de Tenerife’
October 30th, 2010
The event will be held on November 7th in the capital of Tenerife. The brewing company ‘Compañía Cervecera’ will be sponsoring the XX Half Marathon ‘Santa Cruz de Tenerife’ as a way to support the “Sports for All” project developed by ADEMI, a sports association for people with disabilities.
The brewing company will be donating to this association 10 Euros per each participant that finishes the race as a way to promote the development of sport activities for the disabled community of the south of the island.
The half marathon ‘Santa Cruz de Tenerife’ is organized by the culture and sports association ‘Farola del Mar’ and the sports department within the city council of Santa Cruz. In the last edition of this sports event, 694 participants finished the race, and therefore, the brewery company is estimating a donation of 7,000 Euros for this edition.
A group of employees from the brewery company will be participating in the half marathon as a way to increase the number of participants who reach the finish and to align themselves with the policy of social support that is carried out by the entity in the archipelago.
With this initiative, Compañía Cervecera intends to boost the project ‘Sports for All’ developed by ADEMI Tenerife, whose primary objective is focused on promoting sports among about a thousand people with disabilities who live in the south of the island as a way to enhance their social integration.
Likewise, the project is intended to manage adapted sports in the south of the island comprising the municipalities of Granadilla, San Miguel, Arona and Adeje. The donation of the brewery company will serve to develop sport activities at the centre for functional diversity ‘El Mojón’, managed by the municipality of Arona.
About Compañía Cervecera de Canarias
The brewing company ‘Compañía Cervecera de Canarias’ is one of the leading producers of beer at the national level and one of the main engines of economic and social development in the Canary Islands: it facilitates the creation of about 900 direct jobs and 7,000 indirect and induced jobs; it participates in the ownership of several industrial companies in the archipelago, and it gives priority to local supplies to carry out its production activities.
The company, which is part of the international group SABMiller, has more than 300 Canary entrepreneurs among its shareholders, who represent about 30% of the total and are represented by two members of the Board of Directors.
The Brewing Company produces its own beer labels ‘Dorada’ and ‘Tropical’ under the license of Carlsberg; it also distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny and distributes other non alcoholic beverages such as Peartiser and Appletiser, Red Bull and Granini premium juices.
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